A functional design is the distinguishing feature of this hi-tech oriented company where research is carried out on multiple fronts, ranging from design to technology and materials

A concept of design that is not just about a 'kitchen', but a broadened concept arising from the research on new lifestyles, new tastes and a new design. This is the offering by MK, Mia Cucine's flagship tra demark. The company's mission is making hi-tech oriented products that combine design research and functionality by using and elaborating technological innovation and new materials.
The company, founded in Verona by Ottorino Magnabosco (the current president) in the late 70s, can boast great expertise and a recognized manufacturing excellence covering all business areas; these culminate in a highly professional wood processing department that, with the support of the design office, can manufacture any kind of highly customised products to satisfy even the most demanding customers. MK's Research and Development office is committed to investigating new materials and products, with the aim of developing innovatory and technological furnishing solutions. Within this process, a major role is played by the passion and skills of Alessandro Magnabosco (Ottorino's son and current Sales Manager and R&D Director) in the field of information technology application to an advanced kitchen and house management. Such an original designing process is based on the slogan 'Functional design', which also reflects a definite business philosophy. The target is making kitchens that stand out for their refined, innovatory and contemporary design with absolutely new solutions, also in a functional perspective, designed to fit today's living needs. In order to keep abreast of such objectives and of the market, MK is mainly investing in two areas: the trading/marketing area and the product area. As regards trading and marketing, a full renovation of the Italian and foreign trading network is currently taking place, aimed at widening the market penetration areas; a program to implement careful marketing and communication strategies is also upcoming, aimed at further enlarging brand awareness both among the industry players and in the general public.

As far as the product is concerned, a new kitchen model made its début at a Eurocucina 2006: 'Vision', whose style is right the opposite of that of the previous model 'Extra' (this was launched in 2002 and was further developed in seve ral variants featuring thick volumes and the first MK 30 mm hollow core doors). 'Vision' instead stands out for its thin elements, as well as for its innovatory materials, with 12 mm doors coming in Corian, carbon, glass, lacquered materials and various wood types and featuring aluminium frames. With Vision, MK strengthened its cooperation with the great designer Lino Codato, also author of Extra, who provides an original interpretation of the union between advanced aesthetical re s e a rch and the application of fully-developed technologies, that very union that is MK kitchens' distinguishing mark. As regard technology, the company has recently reached a key achievement, now ready for marketing: the domotic system 'Xnet', developed and designed by the 'MK Invent' division, through which all electric appliances in the kitchen and the lighting, heating, conditioning, watering and home video surveillance systems can be controlled via touchscreens, the Internet and the mobile phone. Furthermore, last but not least, the inherent strength of the company lies in the professional skills and passion that are handed on from father to son. The business has taken on the typical features of the liveliest Veneto region entrepre neurship, where competence goes hand in hand with innovation, making it stand out in quality at a national and international level.