The "functional design" of MK Kitchen plays leading role in an unprecedented interpretation of a kitchen
Architectural lines, research into innovative materials, high tech at the forefront: today a kitchen is perceived in a totally different way. It is considered as an area that should exalt the personality of who uses it and it is created as a result of a wise combination of impeccable style and maximum functionality.
MK, leading brand of Mia Cucine, is not a mere kitchen but an extended project, that primarily focuses on today’s new lifestyles and contemporary living requirements; a project that determines to give back to this area a central role within the home, transforming it into a place that can be lived to the maximum.
Founded at the end of 1970s by Ottorino Magnabosco, today’s Chairman, Mia Cucine marks its presence on the market with a vast range and time-defeating solutions. It has deep-rooted experience and a high-quality production level. In fact, the firm’s own joinery department works in close liaison with the technical department to guarantee every possible kind of customer-made solution and satisfy the most demanding requirements.
In 1999 the firm was joined by the brand MK Cucine, a line that expresses a decisive drive towards the future, thanks to the design and technological research that characterizes it. In particular, MK’s R&D division continually researches new materials and develops products that provide innovative and technological furnishing possibilities. A primary role in this area is played by Alessandro, Ottorino’s son and the present Sales Director of the firm (as well as the person in charge of R&D), a knowledgeable expert of applied information technology for the most advanced design of kitchens and homes. "Functional design is a kind of password that guides our work – stresses Ottorino Magnabosco-; it is a specific corporate philosophy that enables us to design refined kitchens in line with the latest tendencies but ones that are in every aspect innovative in their technological profile and capable of offering flexibility and modularity. We want our kitchens to offer freedom and versatility and this is why we offer total modularity, a varying range of colours and finishes, in addition to an endless choice of practical aids and accessories.
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In other words, all that is required to make a kitchen an area that can be used to perfection, in complete freedom".
To reach its objectives, the company is making large investments in two areas: Sales and Products. As for the Sales area, the Italian and foreign networks are being completely reorganized to give increased market coverage, and specific new and accurate marketing strategies are also being planned to defuse and maximise the MK brand, both with regard to specialized operators and the general public. As regards Products, we are finalising the manufacturing process of a new model, "Vision", presented at the 2006 edition of Eurocucina, which is in strict contrast to "Extra", launched in 2002 and characterized by its extra-thick panels(MK was in fact the first to market 33 mm-thick door panels with a veneered or lacquered honeycomb sandwich structure). "Vision" features instead an essential style and thin panels, besides our latest innovative materials. It will have 12 mm-thick door panels in corian, carbon and glass, in a range of different lacquered and wood finishes. The frames are made entirely in aluminium. "Vision" also represents our consolidated collaboration with a great designer, Lino Codato – adds Magnabosco-,author of the "Extra" project and a magnificent interpreter of the fusion of advanced aesthetic research with the latest technological applications which, combined, are the synthesis of MK’s kitchens identity".
The company has, moreover, reached an important milestone in the technological area too, with a new project scheduled for marketing at the end of this year. Its name is "Xnet", totally conceived and developed by "MK Invent" and destined to revolutionize a kitchen’s functionality by making an evermore intelligent area. This will be possible by a touch-screen, internet or even a mobile phone and it will in fact be possible to program all electrical appliances, lighting, heating and air-conditioning, as well as watering and video surveillance systems for the house. This is yet further proof of the professionalism and great passion passed down from father to son that have characterized the evolution of a company that is, today, a leading name in both Italy and abroad. However, the characteristic traits of the Venetian entrepreneurial world at its liveliest have never been abandoned. |